by John Warrillow
Built to Sell is about how to create a business that can thrive without you — the owner — doing everything. This book follows a fictional business owner, Alex, who runs a struggling marketing firm. Alex starts getting advice from a mentor and friend. Alex eventually turns the business around by changing his business model to one of recurring revenue streams. As a result, he spends less time personally working in the business, and his company builds enough value that he is able to sell it.
You might be tempted to think this book is similar to the 4 Hour Work Week, by Tim Ferriss, because the subtitle mentions the business thriving without the owner — but it’s not. Built to Sell focuses much more on creating enough lasting value to be able to sell the business. Let’s face it, as business owners, most of our wealth is tied up in our companies. If you want an exit strategy where you can cash out, you need a plan. This book explains how to get to that 7 or 8 figure payout.